Greeting cards have always been associated with friendliness and sincerity, and our society holds that they are sent only by those who know and care about the recipient.
Corporate greeting cards are a novel marketing technique that may provide your correspondence with customers a human touch in an age of impersonal form letters and bulk email. Using greeting cards as part of your marketing plan indicates to the recipient that you value your connection with them and want to cultivate it further. Here are some benefits of using greeting cards for your business.
1. Greeting Cards Are Personal and Friendly
Greeting cards have always been associated with friendliness and sincerity, and our society holds that they are sent only by those who know and care about the recipient. By using greeting cards in your marketing plan, you build on that trust factor by conveying a personal touch to the message. They communicate that you really want the recipient to get in touch with you further through direct mail, telephone or email. You also reassure your recipients that their concerns are valued as you would like them to open every letter sent by you.
2. Greeting Cards Are Effective
Research has indicated that people who receive greeting cards are the most responsive to mail-out offers. In one study, those who received a direct mail piece with a gift card were more likely to buy products than those who received an offer for the same product in a standard letter format. It is generally agreed upon though that the use of business greeting cards are only effective if you send them from close acquaintances and not just from an entity or business.
3. Greeting Cards Are Inexpensive
Greeting cards require no set up or administrative costs, and the cost of the card itself is a fraction of the cost of your other direct mail media. Using greeting cards as part of your direct mail plan not only provides your customers with a personal touch to the communication, but also ensures that they are likely to respond to your message.
The main reason for including company cards within your communications plan is to reinforce that human connection with your audience. The content or message can be simple and brief and it is important that you make this part of every campaign, however small it might be. An effective way to do so would be by providing a quote, idea or theme on each card.
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